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McCloud was joined by campaigner and author, Eugenie Harvey; author and environmentalist, Saci Lloyd; entrepreneur and businesswoman, Deborah Meaden; environmentalist and writer, Jonathon Porritt; and co-founder of the Eden Project, Tim Smitt.

The role of the Ambassadors is to help to bring to people’s attention the importance of sustainability at the Games. During the day on the Olympic Park, they visited the new Parklands running through the heart of the Olympic Park and the lightest Olympic stadium ever built, meeting members of the team working on the project.

Jonathan Porritt, who chairs the Sustainability Ambassador’s Group said: ‘The Games provide an important opportunity to feel proud of what we’ve achieved. London and the UK will be on show to billions of people during the Games and this is a precious once in a lifetime opportunity to visibly display our leadership in sustainability issues.’

Deborah Meaden said: ‘I am delighted to have been asked to be a London 2012 Sustainability Ambassador. It is amazing to see how sustainability has been embedded at such scale into the building of the venues and the delivery of the Games. I am genuinely excited about what we have achieved and can’t wait to share it with the world in 2012.’

The London 2012 Organising Committee of the Olympic and Paralympic Games (LOCOG) is the first Games Organising Committee to be certified to the British Standard 8901: Specification for a Sustainability Management Systems for Events.

This follows a series of assessments carried out this summer by independent certification body SGS United Kingdom Ltd who audited all activities delivered by LOCOG including the test event in Greenwich Park. The following audits will also cover the preparations for delivery of the Games, management of the Villages, coordination of the Olympic Torch Relay, opening and closing ceremonies and the delivery of medal events.

BS 8901 was inspired by the London 2012 bid and has been developed specifically for the events industry with a purpose of helping event organisers, venues and suppliers to operate in a more sustainable manner.

LOCOG Chief Executive, Paul Deighton said: ‘We set out to achieve new standards of sustainability in the staging of the Games. Certification to BS 8901 is an Olympic and Paralympic first and is a fantastic achievement that shows how far sustainability is embedded into the heart of our organisation.’

‘We still have more work to do but we are well on track to achieve some fantastic results and uncover more opportunities that have not been realised before in an Olympic or Paralympic context.’

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SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognised as the global benchmark for quality and integrity. With more than 67,000 employees, SGS operates a network of over 1,250 offices and laboratories around the world.