Consumer Goods and Retail Brand Protection
SGS provides 360° of protection for your brand; reduce counterfeits, increase profits and protect your investment with solutions for e-commerce, tracking and traceability.
With counterfeiting of consumer goods on the rise, we have developed a range of solutions that can help brands to protect their investment, their market share, and their reputation. Our solutions are with you every step of the way, providing 360° of protection.
Whatever your brand protection issue, we can build a bespoke solution. New technology, coupled with traditional solutions, enable us to deliver the most diverse and creative brand protection solutions for your business and its supply chains.
SGS Brand Protection Services
We have looked at the problems of brand protection and sourced solutions for all the issues that exist within the supply chain. In addition to in-house services we also provide an eco-system of solutions that utilises the latest technology to give you access to real-time data on your products. Our services combat:
- Diversion – using the most current technology to identify inefficiencies and potential weak points in the supply chain helps to identify suppliers utilising unauthorised distribution channels
- Unauthorised e-commerce – identifying unauthorised retailers and places where genuine goods can be replaced with counterfeit products
- Delayed transport – monitoring the transportation of products in real-time, accessed via visual dashboards, to help reduce delays in delivery
- Production of counterfeits – closely supervised monitoring of suppliers to prevent production of counterfeits
- Lack of traceability – using tracking technology, affixed to or embedded into individual products at the manufacturing stage allows every item to be tracked along the supply chain, giving complete visibility and offering insights to allow for quick, data-driven decisions
Why choose brand protection services from SGS?
We make brand protection seamless, developing tailor-made and confidential programmes to help you protect your brands. Supported by a global network of inspectors, we look at all distribution channels, both traditional retail and e-commerce, and help you to protect brands, foster brand loyalty among customers, manage supply chains and improve efficiency.
From luxury handbags, clothing and cosmetics to perfumes, smart phones and electrical goods, our brand protection solutions can be applied to the widest range of consumer products.
With SGS, businesses can count on 360° of protection. Contact us to find out more.